About Respected Roots

Respected Roots is a natural cosmetic grooming line company headquartered in Atlanta, GA. The company was created in 2015 by two entrepreneurs and great friends, Jason L. Hawkins and Jaret Patterson.

Historically, barbershops have been at the forefront of implementing grooming traditions, but Respected Roots has positioned themselves to be the new golden standard. After noticing a lack of multi-cultural cosmetic grooming lines, Hawkins and Patterson felt that it was time to take matters into their own hands. In a league of their own, Respected Roots started their crusade to bridge the gap of multi-cultural grooming products.

Jason L Hawkins

Jason L Hawkins, Co-Creator, positions the company to be competitive within its industry by creating effective target marketing/sales campaigns, innovative product concepts, and optimal customer service skills. Acquired through education and experience, his sound leadership ability and business acumen brings to us effcient sales and operational processes.

His mission is to expand the Respected Roots brand internationally in the men’s grooming marketplace. He holds a Bachelor’s of Science degree in Small Business Management and Entrepreneurship and Masters in Information Systems Management.

Jaret Patterson

Jaret Patterson, Co-Creator, positions the company to be competitive within its industry by taking innovative product concepts to the development of a full premier product line.

His superior craftsmanship and engineering skills creates our brand exclusivity through cultivating and handcrafting all-natural ingredients gathered from around the world. He brings modern wisdom of natural, holistic personal care through his exposure to generations of family tradition and knowledge.

More Than A Brand

Respected Roots is more than a brand…it is a culture! Hawkins and Patterson are both passionate about elevating their platform to restore confidence into communities by promoting positive change and social empowerment. Not only are they known for creating an industry-leading grooming line for men, they also continue to gain notoriety across the U.S. for their community involvement with their non-profit organization, Brotherhood Initiative and their Respected Roots Magazine.

Respected Roots Brotherhood Initiative has partnered with a number of County District offices and school systems within the metropolitan Atlanta area to implement various community revitalization and youth programs. The program curriculum includes:

•Financial Literacy
•Collegiate Planning and Scholarships
•Effective Communication
•Conflict Resolution
•Etiquette/Grooming Practices

The Respected Roots Brotherhood Initiative connected with Atlanta Public Schools and DeKalb County School System to implement their Leaders of Tomorrow Program to focus on inspiring underserved male students through education, enrichment and empowerment. Hawkins and Patterson share a vision to change the narrative of underserved youth in America by shaping a generation of ingenuitive and innovative thinkers.

Participating students gain well-rounded, invaluable leadership skills that prepare them to excel throughout high school, college and adulthood.